Help Shape a New Cassowary Coast Events Strategy

As a destination designed by nature and rich with unique culture and adventures, the Cassowary Coast’s future as an event location of choice is under the spotlight as a new Events Strategy is developed.

Cassowary Coast Regional Council Chief Executive Officer, Andrew Graffen said the healthy number of established events held across the region provides a good base from which to grow and attract events that will contribute to a vibrant and evolving calendar of events.

“The Strategy will support ongoing development of sustainable events including existing events that reflect the rich attributes of our destination and our lifestyle, attract visitors, and enhance our regional profile through wide exposure beyond our region,” Mr Graffen said.

“It will be guided by the character and aspirations of the community in shaping the vision and goals for the future direction of the region.” 

From sports, arts, culture, food, music festivals, and business events, Council is seeking community input on a range of issues that are relevant to supporting existing events and attracting new events in the future.

“Community feedback will assist Council to provide a clear framework to attract new events and facilitate and support existing events that support our region’s economy and showcase the very best of us,” said Mr Graffen.

Opportunities to be considered in developing the strategy to enhance the Cassowary Coast’s reputation as a leading events destination includes:

•           The development of current events

•           Increased regional exposure at regional, national, and international levels

•           Venue and space activation

•           Volunteer initiatives

•           Progressing event sustainability outcomes.

Council is seeking feedback from residents, community groups, and key stakeholders to help shape a vibrant and rich events landscape with ongoing benefits for our region.

Feedback is open via Council’s online Your Say site https://yoursay.cassowarycoast.qld.gov.au/event-strategy from Thursday 22 February to 10 pm Sunday 10 March 2024.